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Cadbury/Kraft: the story continues

We’ve been documenting mainstream media’s reporting of the Kraft bid to takeover Cadburys. Here’s a summary of links to recent developments in the bitter battle:

  • Today: Union fights to save Cadbury – calling shareholders to invest to save Cadbury – Birmingham Mail
  • Kraft feel Cadbury share holders are beginning to have unrealistic expectations – Wall Street Journal
  • Cadbury holds strong as Kraft become increasingly angry with their decision not to give in – Business Week
  • Special meeting to be held on February 1 to decide Cadbury’s fate – IBTimes
  • The Guardian’s pages on Cadbury – with a history of the Bournville chocolate maker in pictures

Here’s a handy visualisation for those trying to understand how Cadbury fairs against other chocolatiers in branding and value:
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