We’ve been documenting mainstream media’s reporting of the Kraft bid to takeover Cadburys. Here’s a summary of links to recent developments in the bitter battle:
- Today: Union fights to save Cadbury – calling shareholders to invest to save Cadbury – Birmingham Mail
- Kraft feel Cadbury share holders are beginning to have unrealistic expectations – Wall Street Journal
- Cadbury holds strong as Kraft become increasingly angry with their decision not to give in – Business Week
- Special meeting to be held on February 1 to decide Cadbury’s fate – IBTimes
- The Guardian’s pages on Cadbury – with a history of the Bournville chocolate maker in pictures
Here’s a handy visualisation for those trying to understand how Cadbury fairs against other chocolatiers in branding and value:





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