A Lidl store with 124 car parking spaces – creating 40 new jobs – could be built in place of Stirchley bowling alley and the fitness first centre.
The supermarket plans have been welcomed by local councillor Tim Huxtable who says it will regenerate Stirchley and create more jobs for local people.
Huxtable, Conservative Bournville Ward councillor, said: “I welcome inward investment into, and the regeneration of, Stirchley and the creation of jobs for local residents.
“The increase of traffic and its impact on the local community would be my biggest concern as this section of Pershore road corridor is already heavily congested so I would need to be reassured of what measures are proposed to mitigate the increased traffic this store would generate in the local vicinity.
“In addition, I would also like a commitment that recruitment for the job created will be, as far as possible, from the local area.”
The planning application by Lidl says: “When approved this food store will create a high quality retail development which is part of the regeneration of Stirchley district centre.”
The application adds that the store will “ensure the area becomes a positive approach into the heart of Stirchley.”
There have been no appeals since the application was submitted on 10th October.
Lidl trades from 10 stores in Birmingham already.