Tesco: ‘We’ll contact Lidl to see if they want Stirchley land’

Tesco have written to residents in Stirchley to say that they will contact Lidl to see if they want to make use of the land cleared for the now cancelled plan for a Tesco superstore.

Tesco in Stirchley site

Cleared land in Stirchley now not needed by Tesco (pic: Pete Ashton)

In the letter to local campaigners the supermarket giant said they recognised the ‘disappointment’ felt by residents and that they didn’t take the decision to cancel lightly.

Lidl have secured planning permission to build a new store on the site of the bowling alley and Fitness First gym on the Pershore road but campaigners are now arguing that the Tesco land could be a site for the Lidl store.

The full text of the letter from Tesco is below:

From: Brown, Alec <Alec.Brown@uk.tesco.com>
Sent: 08 March 2017 08:45
Subject: FW: Tesco, Stirchley, Birmingham

Many thanks for your email to Matt Davies and Dave Lewis. Matt and Dave has asked me to reply. I would like to start by saying thatI know this news will be a disappointment to many people in the community and I would like to assure you that it is not a decision we have taken lightly.

We are very aware of the importance of the site to the local community and we want to work hard to find the right solution for your community. Most importantly we are keen to see that the site is brought into effective use to serve residents and the community.

To that end we have already started to market the site and will consider all the options put to us. As part of this marketing we have instructed our agents to contact Lidl but as I am sure you can appreciate it would be up to them if they want to pursue any discussions with us. The marketing is at an early stage but we are keen to make progress and we will continue to engage with relevant stakeholders locally, including Birmingham City Council.

Many thanks again for taking the time to write.

Yours sincerely


Alec Brown

Head of UK Stakeholder Communications